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A. O. Smith Acquires HUL’s Pureit Business in India FluxGen and Microsoft Team Up to Boost Water
for `601 Crore Replenishment in Indian Hospitals
A. O. smith has entered into an agreement to FluxGen sustainable Technologies has partnered
acquire Pureit, a leading provider of residential water with Microsoft to enhance water efficiency at St.
purification solutions, from Unilever. Pureit generates martha's Hospital and another multispeciality hospital
annual sales of around $60 million, primarily in India. in Whitefield, Bangalore. This collaboration aims to
The acquisition, valued at approximately $120 million reduce reliance on freshwater supplies for non-profit
in cash, is subject to customary adjustments. A. O. hospitals in the region, aligning with microsoft's goal
Smith anticipates finalizing the deal by the end of to be water-positive by 2030. supported by microsoft
2024, with no significant impact on earnings expected funding, FluxGen will deploy its Ai and ioT-powered
in the first year. water management solutions to optimize water
infrastructure and reduce consumption.
Source: A.O. Smith
Source: FluxGen Sustainable Technologies

GLOBAL EVENTS with industry leaders, and enhance visibility among key
stakeholders and potential partners. WAPTAG members
“WAPTAG INDIA PAVILION” TO SHINE AT WETEX will be able align with Dubai’s vision for a sustainable
2024, DUBAI’S PREMIER SUSTAINABILITY & future. This pavilion will also be a significant step in
reinforcing WAPTAG’s role as a leader in the global
CLEAN ENERGY EXHIBITION
sustainability movement. WAPTAG team is optimistic
The Dubai World Trade Centre (DWTC) will be the venue about bringing even more delegations from india next
for WeTeX 2024, the region’s premier sustainability and year. Visit: www.wetex.ae/en/
clean energy technology exhibition, taking place from
October 1-3, 2024. its Jubilee edition in 2023 spanned
over 78,000 square meters and attracted approximately WEFTEC 2024 SET TO ILLUMINATE WATER
2,600 companies from 62 countries. QUALITY INNOVATIONS IN NEW ORLEANS, USA
WAPTAG has been a participant at WeTeX for the past From October 5-9, 2024, WeFTeC, the world’s largest
four years, experiencing fantastic business collaboration. annual water quality technical conference and exhibition,
This year, WAPTAG is bringing a delegation of 12 will be held in New Orleans. Hosted by the Water
companies to the event - occupying a total of 216 sqm environment Federation (WeF), WeFTeC 2024 is set to
of exhibition space. There will be an exclusive WAPTAG showcase cutting-edge innovations, technologies, and
india Pavilion at WeTeX 2024 - offering its WAPTAG solutions in water quality management. With over 800
family members a high-visibility platform to showcase exhibitors on site, WeFTeC 2024 will offer opportunities
their latest innovations and technologies in sustainability for professionals in the water industry to explore the
and clean energy. WAPTAG members are receiving latest advancements and trends. The event will host over
special rate benefits for their stall participation. This 21,000 water professionals this year. Visit: www.weftec.org
prominent presence of indian exhibitors will facilitate
crucial networking opportunities, foster collaboration

AQUA PULse: iNDUsTRY NeWs & iNsiGHTs WAPTAG Times | 19