Page 14 - WAPTAG TIMES_9th Aug2024.indd

INDIA WATER PURIFIER MARKET TO SURGE incomes, is propelling market growth. However, the
AT 17.3% CAGR, EXPECTED TO HIT $3731.63 rising demand for packaged drinking water poses
MILLION BY 2029 a challenge, as it can hinder the adoption of home
water purifi ers. Additionally, the market faces obstacles
The India Water Purifi er Market is poised for in certain areas due to a lack of awareness about
substantial growth, with projections indicating a health and sanitation and the misconception that
compound annual growth rate (CAGR) of 17.3% over boiling water alone is suffi cient to make it safe for
the forecast period, culminating in a market value of consumption.
$3731.63 million by 2029. This signifi cant expansion is The growing residential population's demand for
driven by increasing awareness of waterborne diseases, portable, affordable water is expected to signifi cantly
rising disposable incomes, and the urgent need for infl uence the size of the Indian water purifi er market.
clean drinking water. The residential segment is likely to see substantial
Waterborne diseases, including cholera, typhoid, growth driven by increasing awareness of hazardous
diarrhea, and viral hepatitis, have claimed over 10,738 pollutants and pathogens in household water supplies.
lives in India over the past fi ve years. This alarming Technological advancements and increasing awareness
statistic underscores the critical need for effective about waterborne diseases are set to drive signifi cant
water purifi cation systems to safeguard public health. expansion in the India Water Purifi er Market. This
The contamination of water bodies and the depletion growth refl ects the broader trend towards ensuring
of freshwater resources have made water purifi ers an access to safe and clean drinking water for all.
essential commodity in many indian households.
Source: Maximize Market Research Pvt Ltd
Furthermore, heightened awareness about drinking
water safety, coupled with higher disposable

GLOBAL WATER PURIFIER MARKET SLATED TO for market expansion. Conversely, the North American
INCREASE AT A CAGR OF 10.1%, REACHING and european markets are anticipated to experience
$92,082.60 MILLION BY 2031 slower growth during the forecast period, as these
markets are nearing maturity.
A new report by Allied market Research, titled "Water One of the emerging trends in the water purifi er
Purifi er Market by Technology, Distribution Channel, market is the adoption of smart water purifi ers.
Portability, and end User: Global Opportunity Analysis These devices are user-friendly, offer multiple stages
and industry Forecast, 2022-2031," projects that the of purifi cation, and can monitor water quality while
global water purifi er market will grow from $29,998.15 adjusting settings as per requirements.
million in 2020 to $92,082.60 million by 2031, at a
CAGR of 10.1% from 2022 to 2031. In 2020, the Asia-Pacifi c region accounted for around
69% of the overall market share in terms of value. This
The report indicates that the penetration rate of water dominance is attributed to increased urbanization,
purifi ers is expected to increase in the near future due rising income levels, and heightened health awareness
to rising health and wellness concerns among people, among the population.
particularly in the LAMEA and Asia-Pacifi c regions.
These regions are creating signifi cant opportunities Source: Allied Market Research

KURITA ESTABLISHES LOCAL COMPANY IN INDIA Value 2023, which emphasizes the importance of
FOR WATER TREATMENT CHEMICALS SALES overseas sales in growth markets. By establishing KAiL,
Kurita aims to enhance customer engagement in the
Kurita Water industries has established Kurita expanding indian market and respond swiftly to their
AcquaChemie india Private Limited (KAiL), a new evolving needs.
company dedicated to selling water treatment AcquaChemie specialty Chemicals FZe, a subsidiary of
chemicals in india. Located in Chennai, Tamil Nadu, AcquaChemie, will also benefi t from this collaboration,
KAiL is set to commence operations once all business leveraging Kurita's established expertise in water
launch procedures are completed.
treatment solutions to provide innovative and effective
This strategic move aligns with Kurita Group's products to the indian market.
medium-term management plan, Pioneering shared
Source: Kurita

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